CORONA: PARAÍSO SECRETO experiential
The brief was to seamlessly blend live theatre and VR to bring a slice of paradise into the heart of Mexico City and create the ultimate party over two consecutive weekends.
To achieve the optimum levels of intrigue, no one invited was told there was a VR experience, with the VR area itself hidden through a Corona vending machine.
Agency: Wieden+Kennedy Amsterdam
Creative directors: Adam Parry & Adam Grint
Production Company: The Mill
Set Design: Cocolab