CORONA: PARAÍSO SECRETO experiential

The brief was to seamlessly blend live theatre and VR to bring a slice of paradise into the heart of Mexico City and create the ultimate party over two consecutive weekends.

To achieve the optimum levels of intrigue, no one invited was told there was a VR experience, with the VR area itself hidden through a Corona vending machine.

CREDITS

Client: Corona

Agency: Wieden+Kennedy Amsterdam

Creative directors: Adam Parry & Adam Grint

Production Company: The Mill

Set Design: Cocolab